"Prime Time Women" Book Features AdventureWomen

In her book, PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spender, Marti Barletta features AdventureWomen as a case study of “prime time women” highlighting the current generation of women aged 50-70. These “Prime Time Women” are the healthiest, wealthiest, most active, and most influential generation of women in history, and comprise a huge and growing portion of the population. They control the power of the purse, yet they are more often than not ignored by marketers who retain an outdated obsession with youth. Read why “…the company [AdventureWomen] remains a market leader and innovator in the travel marketplace today.”